Unexpected sources often yield standout restomod pickups, as demonstrated by this refurbished Isuzu Dragon Max.
The Isuzu Dragon Max, a one-of-a-kind restomod concept, has taken center stage at the 2025 Bangkok International Motor Show. This retro-inspired pickup truck, based on the Isuzu KB platform, showcases Isuzu's creative approach to reimagining their heritage models with contemporary engineering.
The Dragon Max is a fusion of '80s boxy charm and modern performance and technology. Its exterior boasts a semi-matte "Katana Silver" paint job, while its wheels are 17-inch Bradley-V, wrapped in 225/50 Yokohama Advan Fleva V701 tires. A lowered suspension system with Profender Queen Series & Piggy Back shocks gives the Dragon Max a slammed stance, and it sports a ducktail rear spoiler and muscle-style side skirts, transforming its appearance.
All original lighting in the Dragon Max has been replaced with LED units, including the headlights, taillights, and grille. Inside, the cabin has been completely reimagined, featuring Alcantara covers, carbon fiber trim pieces, Recaro Premium Classic seats, a 10-inch AIM MXT digital display, and an 11.8-inch Android infotainment system. The infotainment system is linked to an ECU Shop's Ultra Boost control unit, displaying real-time performance metrics.
The Dragon Max is powered by Isuzu's modern 2.2-liter MaxForce turbodiesel engine, producing 217 horsepower and 406 lb-ft of torque. This powerhouse is mated to an eight-speed automatic transmission. The vehicle offers all-wheel drive capability, enhancing performance and versatility.
The Dragon Max's hybrid powertrain combines a 1.5L petrol engine with dual electric motors, delivering a total output of 321 kW. It offers an electric-only driving range of around 80 km, with a total range (combining petrol and electric) of up to 800 km. New rack and pinion steering and Brembo disc brakes (340mm front, 320mm rear) improve handling and stopping power.
While the Dragon Max is currently a concept and is not slated for production, it has captured the hearts of enthusiasts seeking a unique blend of vintage aesthetics and advanced hybrid technology. If the Dragon Max were to be sold, it would likely require moving to Thailand to purchase one, as Isuzu hasn't sold passenger vehicles in the U.S. for decades. The Dragon Max will remain on display at the Bangkok International Motor Show until April 6.
- The fusion of automotive style and lifestyle lies at the heart of the Isuzu Dragon Max, which has become the highlight of the 2025 Bangkok International Motor Show.
- With a home-and-garden makeover that transforms its appearance, the Dragon Max showcases car-maintenance techniques for treating an automotive classic with a modern touch.
- Social-media buzz is palpable as fans discuss the unique blend of sports and racing features in the Dragon Max, such as the lowered suspension system and the Brembo disc brakes.
- The Dragon Max, an electric-vehicle concept that blends vintage aesthetics and advanced hybrid technology, symbolizes Isuzu's dedication to auto-racing excellence, reminiscent of the grand-prix racing scene.
- Alongside the exotic offerings of entertainment and leisure at the 2025 Bangkok International Motor Show, the Isuzu Dragon Max stands tall as a testament to Isuzu's commitment to the automotive industry's evolution.
- The Dragon Max's powerful combination of '80s-inspired design elements and state-of-the-art technology signals a new era for cars and car-maintenance, pushing the boundaries of what a restomod pickup truck can be.