Transformed attire influencing stylish females' wardrobes: the surge of euphoria-inducing fashion
In the face of challenging times, a new trend has emerged in the world of fashion – dopamine dressing. This trend, centred around wearing clothes that bring joy and boost mood, has gained significant traction, with luxury brands like Jacquemus, Moschino, and Marc Jacobs leading the charge.
The Autumn/Winter 2025 trends reflect a broader shift towards dopamine dressing, as they emphasise playful and whimsical elements. Structured outerwear, such as maxi coats, are paired with frazzled textures and patterns, while soft, squishy bags and furry accents add a playful touch. Knee-grazing skirts complete the look, offering a balance between playful and polished styles.
The writer, who has long lived by the maxim "When the going gets tough, the tough go shopping", has found solace in this trend. In an attempt to ditch their "don't look at me" all-black-everything style crutch, they have started reaching for more vibrant colors, patterns, statement designs, and sparkles.
Brands like Roksanda, Ashish, Christopher John Rogers, Stine Goya, and Cecile Bahnsen, as well as the Copenhagen Fashion Week street style set, are inspirations for dopamine dressing. Fashion Director at Net-A-Porter, Kay Barron, suggests that brands like Alaïa, Valentino, Chloé, and Roksanda elevate the trend further.
In the realm of high-end retail, Alemais, an Australian resortwear brand founded during COVID lockdown, stands out. With the goal of bringing joy and magic to the world, Alemais' patterned pieces have been year-round best-sellers on Net-A-Porter and other high-end retailers. Lesleigh Jermanus, founder of Alemais, often hears from customers that wearing Alemais lifts their mood or sparks conversation.
The typically high-brow world of fine jewellery has also entered a newly playful era. Brands like Anya Hindmarch are known for their artful accessories that are always imbued with a strong sense of fun.
As consumers invest in standout, personality-driven pieces with lasting emotional resonance, dopamine dressing is on the rise. Searches for bag charms and gingham dresses have increased significantly on Net-A-Porter in the past month, indicating a growing interest in feel-good fashion.
Bright colors and playful fashion help counteract negativity, evoking optimism, joy, and resilience. By embracing contrasts, choosing joy-inducing pieces, and mixing the polished with the playful, consumers are spending more emotionally, choosing items that bring joy, comfort, and a sense of identity.
In conclusion, dopamine dressing is not just a fashion trend; it's a form of self-care and emotional well-being. As we navigate through challenging times, finding joy in our wardrobe choices can make a significant difference in our overall outlook.
- The Autumn/Winter 2025 trends echo the broader shift towards dopamine dressing, incorporating playful elements such as maxi coats with frazzled textures and patterns, soft and squishy bags, and furry accents to create a balance between playful and polished styles.
- Recognizing the importance of joy and comfort in difficult times, the writer has transitioned from their "don't look at me" all-black-everything style, seeking inspiration from brands like Roksanda, Ashish, and Stine Goya, and the Copenhagen Fashion Week street style set.
- In the high-end retail sector, brands like Alemais and Anya Hindmarch are at the forefront of the dopamine dressing movement, with their vibrant, emotionally resonant pieces bringing joy and a sense of identity to consumers.
- As consumers prioritize standout, personality-driven pieces over mere utilitarian clothing, the interest in feel-good fashion has spiked, with increased searches for bag charms and gingham dresses on Net-A-Porter, reflecting the rise of dopamine dressing.
