Tall Size Shopping Emerges as Preferred Fashion Hub for Taller Females
In the ever-evolving world of e-commerce, niche, curated, multi-vendor marketplaces are gaining popularity, and one such success story is Tall Size. Launched in 2021, this marketplace caters specifically to tall women, offering a platform for buying, selling, and discovering clothes and shoes that fit their unique bodies.
Co-founded by marketing executive Nicole Murphy and professional basketball player Kayla Alexander, both over 6 feet tall, Tall Size was conceived out of a shared frustration of finding suitable fashion options. The platform was launched using Shopify as its technical infrastructure, and the integration with Onport, a multi-vendor marketplace platform, has been instrumental in its growth and scalability.
Onport offers an integrated platform that simplifies order fulfilment, supplier management, and product syncing. The platform's advanced capabilities, such as automating dropshipping workflows and supporting scalability through efficient backend logistics and marketplace embedding, have been essential for Tall Size's growth.
The global sportswear and apparel market continues to grow at a significant rate, with a projected Compound Annual Growth Rate (CAGR) of approximately 7.84% from 2025 to 2032 [1]. This growth is driven by increased fitness activities and consumer attention on specialized products, such as extended sizes for taller individuals. Niche marketplaces like Tall Size capitalize on this demand by addressing sizing inconsistencies and quality concerns often overlooked by mainstream brands [3].
Onport's technology facilitates marketplace growth by automating complex supply chain processes, integrating with e-commerce platforms like Shopify and WooCommerce, and supporting vendor onboarding. This enables Tall Size to seamlessly integrate with multiple suppliers, manage inventory dynamically, and provide a better customer experience with faster and more reliable fulfilment.
As Tall Size continues to grow, it aims to streamline vendor management and onboard new brands to continue offering a seamless shopping experience. The platform's commitment to its mission of empowering tall women with fashion that fits and a community that celebrates them remains unwavering.
References:
[1] Grand View Research. (2021). Global Sportswear Market Size, Share & Trends Analysis Report By Product (Activewear, Performance Wear, Casual Wear), By Distribution Channel (Store-Based, Online), By Region, And Segment Forecasts, 2021 - 2028. Retrieved from https://www.grandviewresearch.com/industry-analysis/sportswear-market
[2] Onport. (n.d.). Retrieved from https://onport.com/
[3] Fashion United. (2019). Why the plus-size and tall fashion industries are still neglected by brands. Retrieved from https://fashionunited.uk/news/fashion/why-the-plus-size-and-tall-fashion-industries-are-still-neglected-by-brands/2019072641501
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