Reviving Old Inventory for Profit: Tapping New Revenues from Past Publications
Revitalizing Your Backlist Gold Mine: A Fresh Approach to Earn More
Embrace the treasure trove that is your backlist of books! Why settle for revenue stagnation when these exceptional literary gems can continue to enchant readers and make you a pretty penny?
Hop aboard this guide and discover how to revitalize these pearls, transforming them into a perpetual source of income.
Main Takeaway:
To uncover the hidden potential of your backlist, focus on enhancing your online presence, nurturing a strong email list, and employing clever marketing tactics like discounts, free samples, social media engagement, and book club participation. These methods will help you expand your readership, keeping your sales robust.
Rejuvenate Your Books
Don't shy away from a re-launch, especially on momentous occasions like an anniversary. For instance, check out how Rupi Kaur celebrated the 10-year anniversary of her bestseller, Milk & Honey [Link].
Tailor your re-launched editions to excite both your initial buyers and new readers. Consider adding elaborative font designs, additional elements, or personal annotations to create a truly extraordinary feel.
📚Learn more about How to Relaunch a Book
Boost Your Digital Footprint
Self-published authors need a stellar online presence to thrive in this competitive landscape. Your website acts as your extraordinary fortress, showcasing your works, connecting with your adoring fans, and serving as the central hub for everything you do.
If you decide to sell directly through your website, you'll likely witness a significant boost in your profit margins.
🌐Upgrade your website with spectacular book covers, compelling descriptions, and clear call-to-action buttons to convince potential buyers and captivate your readers.
Keep your author website updated with fresh content and engaging promotions related to your backlist. If you write a blog post about something relevant to your niche, uncover other passionate writers, and ask them to link to your article. This strategic link building will help more people find your website.
😀Grab Google Keyword Planner, SEMrush, or Ahrefs to perform intelligent keyword research and optimize your website and book descriptions with accurate words that readers may use to find their next great read.
Ramp Up Email Marketing
Send out emails to people who purchased a book to encourage them to explore your other works. Make things easier by setting up automatic emails, and send out reminders to potential buyers who hesitate to complete their purchase.
Maximize Metadata
Struggling to attract the right readers to your books? Metadata could be your knight in shining armor! Metadata encompasses various information related to a book, such as title, author, and categories. Consider our website's Book Metadata Generator to craft viable metadata at industry standards, or explore other potent marketing tools like blurbs.
🔒Try for free on one book
Diversify Your Marketing Arsenal
Think marketing is a one-time thing? Think again! While you're engrossed in crafting your next masterpiece, your backlist titles will continue to generate revenue if you continue to support their discoverability and sales.
🚀 Here's what you can do:
- Book Sales: Launch strategic sales on backlist titles to introduce them to new readers and captivate the interest of existing fans. Remember to track your sales and adjust your promotions based on your readers' interests.
- Free Samples: Share snippets of your work to pique curiosity and foster anticipation for your new releases. This tactic is especially effective for book series.
- Book Club Outreach: Connect with book clubs that align with your genre or start your own! Compelling discussions will increase your book's visibility, land you glowing reviews, and spark word-of-mouth recommendations.
📚Discover more about Author Newsletter Ideas and How to Promote Your Audiobooks
👌Embrace the power of your backlist, and unlock its full potential by making it as accessible and tantalizing as possible for devoted readers. With focused effort and the right marketing strategies, your backlist will continue to enchant readers and generate revenue for years to come.
- Boost your digital footprint by enhancing your author website with captivating book covers, enticing descriptions, and clear call-to-action buttons to attract more readers.
- To maintain a robust sales figure, engage in email marketing by sending out emails to your readers, encouraging them to explore your other works and offering them automated reminders to complete their purchases.
- Diversify your marketing arsenal by launching strategic sales on your backlist titles, sharing free samples, and connecting with book clubs to increase your book's visibility and gain positive reviews.
