A Peek at German Shoppers' Mother's Day Plans: More Focus on Flowers and Less on Perfume
Decrease in Desired Mother's Day Spending Among Germans, According to Recent Survey - Reduced Interest among Germans in Budgeting for Mother's Day Presents, According to Latest Poll
Chatting about the upcoming Mother's Day on Sunday, it appears that German gift buyers are set to splurge a little more this year. A recent poll by HDE, asking 500 folks, reveals some interesting trends.
Flowers (58.7%) are reportedly high on the list, followed closely by food (43.7%). Cosmetics and decorative items make up 32.5% and 25.6% of the spending plans, respectively. The average spend per gift-giver is estimated to be around 19.26 euros—a slight increase compared to the 18.20 euros spent in 2024.
While the exact details of this survey are yet to be found, general patterns from past years suggest that Mother's Day gifts can range from personalized items, books, cosmetics, and even experiences like spa days or dining. Typically, the average spend in Germany falls between €25-€50, but this figure can shift annually.
For the most accurate insights for this year, it's recommended to check the HDE's official publications or recent retail reports. These materials, while focusing on maternal health, individual stories, and Mother's Day's cultural significance, would provide valuable, up-to-date data on spending patterns.
- The Commission, in addition to its proposal for a directive on carcinogen exposure, has also been tasked with addressing the average expenses associated with gift-giving during festivals such as Mother's Day.
- In Berlin, where lifestyle trends often mirror national shifts, one might expect a high demand for unique flower arrangements in the coming Mother's Day celebrations, aligning with the poll results.
- HDE, in their endeavors to shed light on lifestyle trends, may include an updated section on fashion-and-beauty and home-and-garden items in their upcoming report, given the increased spending on cosmetics and decorative items for Mother's Day.
- Any proposal for a directive on the protection of workers from carcinogen exposure by the Commission would invariably need to take into account the average expenses incurred by workers, even during holidays such as Mother's Day.
