Impressive Pre-Sale Demand: Buyers Bracing for Several Months Delay on New Thermomix Deliveries - Rapid Demand: Long Wait Times for Upcoming Thermomix Models, as Over 260,000 Pre-Orders Flood In
Vorwerk's high-tech factory in France is churning out Thermomix TM7s like there's no tomorrow, with production capacities bumped up to a whopping 1.5 million devices a year. But don't get too excited, the demand is so immense that it'll still take you a bit longer to get your hands on one - just next month, if the buzz on Instagram is anything to go by.
CEO, Maximillian Stoffer, is a fan of the direct sales model, peddling more than just a high-tech kitchen appliance. With a consultant network and access to Cookidoo, a recipe platform boasting over 100,000 global recipes, he's all about creating an experience, not just selling a kitchen gadget. He's also got no time for stuffy electronics stores, considering the only real difference between brands on their shelves is the price tag.
The current US tariffs of 10% ain't giving Vorwerk too much of a headache, with their American market still in diapers. Only around 20,000 devices were shifted in the US last year compared to over 300,000 in Germany. But China? Now that's a market worth a look.
Stoffer's got nothing but good things to say about the TM7 - it's quieter, cooks a mean sear, and ready for some nifty upgrades. In fact, he announced that the first applications are coming this year, and who knows? Maybe they'll include a fancy refrigerator that scans and suggests recipes for your next slap-up meal.
Last year, the Thermomix line brought in 1.7 billion euros for Vorwerk, who also deal in fancy Kobold vacuums. With a total turnover of 3.2 billion euros, it seems the TM7 is just one tasty piece of the pie.
- Thermomix TM7
- Pre-order
- Wait time
- CEO
- France
- Sélfie-worthy insta-hype
- Cookidoo
- Kobold
- Direct sales
- Electronics store rejection
- US tariffs
- China market opportunities
- TM7 applications coming soon
- Refrigerator recipe suggestions
Members of the community eagerly awaiting their pre-ordered Thermomix TM7s might find themselves with a longer wait time than expected, considering the high demand for the high-tech kitchen appliance. CEO Maximillian Stoffer, a proponent of the direct sales model, envisions the Thermomix TM7 as more than just a kitchen gadget, equating it to an experience enhanced by Cookidoo, a recipe platform with over 100,000 global recipes. Stoffer's interest towards the TM7 extends to potential applications, with the promise of innovative features such as a refrigerator that scans and suggests recipes for your next meal. Meanwhile, the US market, which currently represents a small percentage of Vorwerk's sales, is not heavily affected by the 10% tariffs, while China might offer significant opportunities for growth. Vorwerk is not solely reliant on the Thermomix line, as it also deals in other luxurious products like Kobold vacuums, suggesting the TM7 to be just one tempting piece in the company's grand pie.
