Ralph Lauren Opens First Toronto Store, Launches E-commerce in Canada Despite North American Revenue Dip
Ralph Lauren Corp. has revealed a 10% revenue dip in North America during its latest quarter. Despite this, the luxury fashion brand is pushing ahead with expansion plans, launching digital commerce in Canada and opening its first-ever store in Toronto.
Ralph Lauren Corp. is set to debut its new e-commerce platform, RalphLauren.ca, on October 11. This move complements the brand's physical expansion, with the first store in Canada opening in Toronto. This store will offer a mix of men's and women's collections, along with personalized services like private styling appointments and tailoring.
The Canadian expansion is a key part of Ralph Lauren's 'Next Great Chapter: Accelerate' strategy. This plan includes opening 10 new stores in Canada over the next few years. Currently, Ralph Lauren has 12 outlet stores and a wholesale presence in various retail stores across the country.
Ralph Lauren Corp.'s Canadian expansion, despite a revenue decline in North America, signals the brand's commitment to growing its omnichannel presence. The new Toronto store and e-commerce platform are expected to enhance the brand's accessibility and appeal to Canadian consumers.
