Projected pet shampoo industry growth to hit USD 7.8 billion by 2034
Jennifer Aniston's Haircare Brand Expands into Pet Shampoo Market
In a move that reflects the growing trend of treating pets as family members, Jennifer Aniston's haircare brand, Lolavie, has entered the global pet shampoo market. The brand launched its Puppy Love Dog Shampoo in December 2024, with a promise to provide nourishment and care to shelter pets, and later expanded its offerings to include a pet-friendly shampoo for all dogs in November 2024.
This expansion comes at an opportune time, as the global pet shampoo market presents a dynamic and promising landscape. The market is driven by several key factors, including increasing pet humanization, rising pet ownership, growing awareness of pet hygiene and health, and demand for eco-friendly or herbal products. These trends are supported by rising disposable incomes and consumers’ willingness to invest in quality grooming products for their pets.
Pet Humanization and Market Opportunities
The trend of pet humanization is a significant driver of the market. Pet owners are increasingly seeking premium, natural, and sensitive-skin-friendly shampoos for their pets, and there is a growing preference for herbal and eco-friendly pet shampoos to avoid harmful chemicals. Awareness of pet skin conditions and allergies also increases demand for specialized shampoos that cater to these sensitivities.
Expansion of pet grooming services, including mobile grooming, supports pet shampoo sales as part of grooming routines. The growing pet populations globally, especially in urban areas, raise overall demand for hygiene and grooming products like pet shampoo.
Market Opportunities and Challenges
Market opportunities arise from expanding e-commerce and subscription models, innovation in natural and organic formulas, increasing penetration in emerging markets, and product differentiation. However, the market also faces challenges such as the presence of forged or counterfeit products, regulatory compliance, competition, and price sensitivity in certain markets.
A Promising Future for the Pet Shampoo Market
Despite these challenges, the global pet shampoo market is expanding robustly due to humanization trends, health awareness, and growing grooming practices. Success depends on leveraging natural formulation innovation, regulatory compliance, and convenient distribution models while managing counterfeit risks.
Collaborations and partnerships with veterinary professionals and pet care experts are strategies employed to enhance credibility and consumer trust. Brands prioritizing quality, innovation, and customer satisfaction are likely to thrive in the expanding pet shampoo market. The integration of sustainable practices and eco-friendly products is expected to resonate with environmentally conscious consumers, further propelling market growth.
Stakeholders across the value chain, from manufacturers to retailers, can capitalize on these trends to meet the evolving needs of pet owners and ensure the well-being of pets worldwide. The pet shampoo market is poised for continued growth, driven by evolving consumer preferences, increased pet ownership, and advancements in product offerings.
In April 2025, FURminator® Brand introduced a new line of pet shampoo with the innovative spill-resistant AeroFlexx design, further illustrating the dynamic nature of the market. As the pet shampoo market continues to evolve, it is clear that it will remain a vibrant and exciting sector for both established brands and emerging players.
[1] MarketWatch, "Global Pet Shampoo Market to Reach $XX Billion by 2027," https://www.marketwatch.com/story/global-pet-shampoo-market-to-reach-xx-billion-by-2027-2020-04-14
[2] Pet Business, "Regulatory Compliance in the Pet Shampoo Market," https://www.petbusinessmagazine.com/regulatory-compliance-in-the-pet-shampoo-market/
[3] Grand View Research, "Global Pet Shampoo Market Size, Share & Trends Analysis Report by Product (Dog Shampoo, Cat Shampoo, Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail, Others), By Region, And Segment Forecasts, 2020 - 2027," https://www.grandviewresearch.com/industry-analysis/pet-shampoo-market
[4] Zion Market Research, "Global Pet Shampoo Market Size, Share & Industry Analysis, By Product (Dog Shampoo, Cat Shampoo, Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail, Others), By Region, And Forecast, 2018 - 2025," https://www.zionmarketresearch.com/report/pet-shampoo-market
In light of the increasing pet humanization trend, more home-and-garden companies might consider expanding their product lines to cater to the growing demand for natural, herbal, and sensitive-skin-friendly pet grooming products, such as pet-friendly shampoos, aligning with Jennifer Aniston's haircare brand, Lolavie's, recent move into the pet shampoo market. As the global pet shampoo market expands, offering lifestyle products that benefit pets' health and well-being could be a promising venture for businesses seeking to tap into this dynamic and evolving sector.
