Projected Growth of the Global Pet Shampoo Market to Reach Approximately USD 7.8 Billion by 2034
The pet shampoo market is experiencing significant growth, driven by several key factors. The surge in pet adoption and ownership, particularly during and after the COVID-19 pandemic, has resulted in a higher demand for pet grooming products, including shampoos tailored to breed-specific and basic care needs [1].
Another significant factor is the growing preference for natural, organic, and chemical-free formulations. As pet owners seek safer, eco-friendly ingredients to avoid skin allergies and irritations in their pets, the market for such products is expanding [1].
The growth of online retail platforms and specialty pet stores is another catalyst for this market growth. These platforms provide convenient access and home delivery options for grooming products, boosting recurring purchases like shampoos and conditioners [1].
Moreover, rising awareness about pet hygiene and health is leading to a broader demographic engaging in routine grooming practices. This increased engagement is driving demand for tick/flea shampoos and deodorizing sprays [1].
The market growth is also evident in the veterinary sector, with the increasing use of ingredients such as selenium sulfide in dog shampoos to treat skin conditions. This supports the demand for specialized pet shampoos [2].
According to projections, the Australian pet grooming products market, which includes pet shampoo, is projected to grow from USD 168.22 million in 2024 to USD 306.07 million by 2030 at a CAGR of 10.49% [1]. While specific global projections for pet shampoo alone are not explicitly stated, these figures and trends suggest robust market expansion driven by pet care trends and product innovation.
Ingredient-driven sectors like selenium sulfide are also expected to see growth due to expanding veterinary and personal care applications, indirectly supporting pet shampoo market growth [2].
The pet shampoo market is characterized by the presence of both established brands and emerging players. Brands prioritizing quality, innovation, and customer satisfaction are likely to thrive in this expanding market. Collaborations and partnerships with veterinary professionals and pet care experts are strategies employed to enhance credibility and consumer trust [1].
In November 2024, Jennifer Aniston's haircare brand expanded its offerings with a dog shampoo designed to provide pets with soft and shiny hair. In December 2024, Lolavie, Jennifer Aniston's haircare brand, launched Puppy Love Dog Shampoo to support shelter pets [1].
In April 2025, FURminator® Brand introduced a new line of pet shampoo with the innovative spill-resistant AeroFlexx design. The global pet shampoo market presents a dynamic and promising landscape, with numerous opportunities for growth and development [1].
In summary, the pet shampoo market is expanding due to increasing pet ownership, demand for natural ingredients, growth of e-commerce sales channels, and rising focus on pet health hygiene. Regional markets such as Australia are showing expected double-digit CAGR growth through at least 2030. However, no exact figure for the global pet shampoo market size or projection through 2034 was found in the provided results. The integration of sustainable practices and eco-friendly products is expected to resonate with environmentally conscious consumers, further propelling market growth [1]. The pet shampoo market is poised for continued growth, driven by evolving consumer preferences, increased pet ownership, and advancements in product offerings.
In the wake of the COVID-19 pandemic, more pet owners are embracing a home-and-garden lifestyle that involves pet care, thereby driving the demand for pet grooming products such as shampoos and conditioners. As pet parents prioritize their pets' health and wellness, they show interest in lifestyle choices that promote natural, chemical-free products for their furry friends, which in turn boosts the market for home-and-garden items tailored to pet care.
