Partnership Between Toyota and Kumamon's Genki-tai Unit
Toyota's "Genki da ken! Kumamon-ken" Project Energizes Kumamoto Prefecture
Toyota, in partnership with Kumamon, the popular mascot of Kumamoto Prefecture, has launched a regional revitalization initiative called "Genki da ken! Kumamon-ken". This project aims to energize Kumamoto Prefecture by promoting local products, tourism, and community engagement.
The "Genki-tai" team, part of the project, is driven by a "best-in-town" spirit, striving to coexist harmoniously with local communities while making significant contributions. The project is showcased in both the Toyota Times News and the World Toyota News segments.
One of the key aspects of the "Genki da ken!" project is visualization, making travel more comfortable for residents and visitors alike. The project has also brought back the Minamiaso Railway, seven years after the quake, as part of its efforts to revitalize communities in Kumamoto Prefecture.
Toyota's involvement extends beyond Kumamoto, as Toyota Tsusho is working in Kenya to provide comfortable transport tailored to local conditions. Yuta Tomikawa, a representative from Toyota, visited Kenya to gain insights into the country's unique transport situation.
Then-President Akio Toyoda reflected on the 2016 Kumamoto earthquake, emphasizing the importance of the project in revitalizing communities in Kumamoto Prefecture. The project's ultimate goal is to bring happiness and dynamism to the communities it serves, with a focus on spreading this energy from local communities outward.
For more detailed or updated information, a direct source from Toyota or Kumamoto Prefecture communications would be more definitive. The "Genki da ken! Kumamon-ken" project is a joint effort between the prefectural government and local Toyota businesses, working together to energize Kumamoto Prefecture and bring prosperity to its communities.
The "Genki da ken! Kumamon-ken" project, beyond revitalizing Kumamoto Prefecture through local products, tourism, and community engagement, aims to reimagine the lifestyle of its inhabitants by making travel comfortable and enjoyable. In the near future, home-and-garden spaces might reflect this refreshed vibrant energy that the project intends to instill in the region.
