Now Available: Misfits Market Offers Sustainable Home Products
Misfits Market, the popular online grocer known for delivering discounted organic and imperfect produce to reduce food waste, has taken a step further into sustainability by introducing a new section for household essentials. This move marks a significant milestone in the company's evolution, transforming it into a wider destination for everyday items while staying true to its mission.
The Household Essentials section, launched in 2025, features products in the subcategories of laundry care, cleaning supplies, kitchen goods, and paper products from five brands: Molly's Suds, Repurpose, If You Care, Caboo, and Root & Splendor. The new assortment includes biodegradable trash bags, bamboo paper goods, reusable kitchen supplies, and safer-ingredient laundry detergents.
Misfits Market's commitment to sustainability is evident in the careful vetting of the household goods offered. These products exclude harsh chemicals, synthetic fragrances, and single-use plastics, aligning with the company's mission to make sustainable options more accessible.
The expansion into household goods follows Progressive Grocer naming the best new products of 2025 and the company's e-commerce platform's focus on building a waste-conscious and deeply curated online grocery experience. Misfits Market's everyday essentials and groceries have also been popular among Prime Day shoppers.
Since the start of 2024, Misfits Market has expanded new categories including wellness, vitamins, pet care, and now household goods. Over the past 12 months, the company has ramped up category and product expansion, as indicated by the total number of SKUs offered, which now exceeds 1,100, a 50% increase year over year.
The company's private label line, Odds & Ends, has also grown significantly. It now surpasses 100 SKUs, with 60 new products under development.
In an exclusive interview with Progressive Grocer during the Summer Fancy Food Show, UFA CEO Angie Crone emphasised the importance of upcycled foods. The acquisition of grocery delivery service The Rounds in 2024 further expanded Misfits Market's sustainable grocery footprint.
Misfits Market's 2024 impact report details progress in fighting food waste, expanding access, and more. The company has raised more than $525 million in funding to date and has rescued over 238 million-plus pounds of food.
For those looking specifically for the best new sustainable household products, it would be best to check Misfits Market’s official website or recent catalog directly for their latest offerings. Misfits Market is making it easier for customers to extend their trust in sustainable brands to their household goods, marking a promising future for the company and its commitment to sustainability.
- Misfits Market, with its new section for household essentials, is no longer just an online grocer focusing on food and drink; it has expanded to encompass lifestyle categories such as home-and-garden and sustainable-living.
- In the Household Essentials section, one can find products from five brands, including Repurpose and Caboo, offering eco-friendly options like biodegradable trash bags and bamboo paper goods.
- The company's commitment to sustainability extends beyond food; Misfits Market meticulously selects household goods that exclude harmful chemicals, synthetic fragrances, and single-use plastics.
- Fashion-and-beauty isn't the only sector where Misfits Market is making a difference; its private label line, Odds & Ends, now offers over 100 sustainable products, with more in development, in the realm of wellness, pet care, and home goods.
