Minimalist Design Showcase: Over 20 Stimulating Samples to Spark Your Design Ideas
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Minimalism, a design philosophy that emphasizes simplicity, balance, and the use of only necessary elements, has been a popular and enduring trend in the world of art and design for over six decades. Originating in the 1960s, minimalist design has influenced various fields, including graphic design, fashion, architecture, and interior design.
Minimalist design is characterized by its emphasis on "saying more by showing less." This approach is evident in the key rules that govern minimalist graphic design: less is more, keep it simple, leave empty spaces, use only the bare necessities, implement a flat design, keep it balanced, and use grids to maintain order.
Minimalist design is not limited to the use of white space. Other colours can also be employed as long as other elements are kept minimal. This philosophy is evident in the examples of minimalist brand images, such as Miselu, a San Francisco startup that created an iPad piano keyboard for musicians, with a monochromatic grayscale and contrasting black-and-white details.
Minimalist websites, like Velvet Hammer, a music management company, and NTN, a wristwatch brand, also follow this design philosophy. These sites are characterised by an uncluttered design, the use of white space, and the use of other colours as accents or backgrounds.
The minimalistic design style is also evident in presentations. The business keynote presentation from our platform, for instance, uses a simple and visually pleasing design with a mix of orange and pink shades, and pictures that follow a "less-is-more" theme. However, minimalism in presentations requires careful thought and planning to keep viewers' attention while conveying all necessary information.
Historical examples of minimalist art and design posters include works related to key figures of the 1960s minimalist movement such as Frank Stella, Donald Judd, Carl Andre, and Dan Flavin. These artists' works have influenced poster design by stripping visual elements to fundamental forms—basic shapes, repetition, few colours—often avoiding any ornamentation or narrative, focusing instead on pure visual impact and form.
Notable examples include Frank Stella's Black Paintings, which feature bold, repetitive geometric shapes and a restrained colour scheme, often black or monochrome. Donald Judd's sculptures, known for box-like forms and stacked units, are reflected in posters with clean lines, repetition, and a focus on object autonomy. Dan Flavin’s Light Installations, with their use of fluorescent light tubes, are often reflected in posters with fluorescent colour palettes and linear light motifs. Carl Andre’s Floor Pieces, with their simple linear or grid patterns, emphasize space and materiality in minimal compositions.
Minimalism has also been applied to infographics, with the key being to include only necessary information and visuals. The Kitchen Volume Conversion Aid from Plainworks, for example, uses flat icons and only the bare minimum of information.
Our platform can help drive minimalism in your design by providing tools to create a myriad of documents, such as presentations, infographics, business cards, and social media graphics, all infused with the beauty and simplicity of minimalism. Examples of minimalist presentation templates on our platform include "chronos," "ted," and "essential."
Minimalist business cards, like those of Raymond Tan and Natalie Booth, also demonstrate this design philosophy. These cards are carefully designed to have a designed quality, even with a minimalist approach.
In summary, minimalism, a visual concept in design, has been around for 60 years and remains relevant today. Its timeless appeal lies in its ability to communicate powerful messages with simplicity and clarity, making it a popular choice for businesses and artists alike.
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