Lululemon Launched a New Women's Running Footwear Product
Lululemon, the popular Canadian brand known for its buttery soft athletic wear, is expanding its product line with the launch of a new female-centric shoe lineup. The new collection, set to launch in stages throughout 2022, includes the Blissfeel, a running shoe designed specifically for women, the Chargefeel for cross-training, and the Restfeel, a slide for post-workout and athleisure needs.
The Blissfeel running shoe is designed to offer extra bounce, providing comfort and cushioning for running endeavors. Lululemon scanned more than 1 million women's feet to design the Blissfeel specifically for the female gait and foot shape. The shoe is designed to feel like a supported extension of the foot, offering comfort and cushioning for every step.
The Blissfeel will come in 10 colorful and classic designs, providing customers with plenty of options to match with their running shoes or tights. The shoe will be available in U.S. sizes 5 to 11 (including half sizes) for $148 USD, and in Canada for $198 CAD.
The Chargefeel, another addition to the lineup, is a cross-training shoe designed for dynamic movements that require an anchored feel. This shoe is perfect for gym workouts and short runs. Both the Blissfeel and Chargefeel are set to launch in summer 2022.
The Restfeel, on the other hand, is a slide designed for post-workout and athleisure needs. It will be available in summer 2022 as well.
In addition to these, Lululemon plans to launch a men's footwear collection in 2023. However, there is no specific information available yet about which other shoes from the female-specific shoe series will be released this year.
The Blissfeel running shoe was put to the test with wear testing done by female runners. The shoe proved to be comfortable, supportive, and offering the right amount of cushioning for a smooth running experience.
Lululemon's new shoe lineup is designed with a focus on female physiology and running form, making it an exciting addition to the running shoe market. The Blissfeel running shoe is now available for purchase, while the Chargefeel and Restfeel will be launched later this year. The new shoe lineup is part of Lululemon's expanding apparel line, promising to bring even more comfort and style to athletes everywhere.
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