"Inquiry about compensation using a Palto?"
Belarusian clothing store "Elema" has recently unveiled its new fall collection, but the excitement seems to be overshadowed by discussions about the prices of its coats, jackets, hats, and scarves.
Many online commenters have raised questions about the store's target audience, as the prices of coats ranging from 324 to 1,070 rubles are beyond the reach of many Belarusians, given the average salary in the country. One user expressed frustration, saying, "And this, excuse me, is for whom? Belarusians can't wear Belarusian. Absurd!"
Another user stated, "Those who can afford coats at such prices clearly don't shop at such stores. For the rest, this is an unacceptable luxury." Even the seamstresses and pattern makers of "Elema" are unlikely to purchase their own products at such prices, according to one commenter.
However, some users have defended the prices, arguing that the quality of coats at "Elema" matches their high prices, with wool coats lasting several seasons. A third commenter expressed concern about being able to afford a coat after spending money on living expenses.
The controversy has also led to comparisons between the prices of coats at "Elema" and those found at thrift stores or markets, where similar coats can be bought cheaper. One user commented, "I can't afford a coat from Elema, but I can get a similar one from a second-hand store for a fraction of the price."
A video showing the selection of coats, jackets, hats, and scarves from "Elema" is currently being discussed online, with some users praising the models and colours available. However, the new collection is not included in any current discounts, with only some fall models eligible for a 30% discount.
Despite the controversy, some users have found solace in the affordable scarves at "Elema", with prices ranging from 8 to 30 rubles. One user mentioned that they can only afford the scarves from "Elema".
In summary, the fall collection of "Elema" has sparked a heated debate online, with many questioning the store's target audience and the affordability of its high-end coats. While some users defend the prices due to the quality of the products, others argue that the prices are unacceptable for the average Belarusian consumer.
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