Gig on Würzburg rooftops by Peter Maffay: XXXLutz commemorates 80 years in business with a spectacular concert
In the heart of picturesque Würzburg, renowned German musician and social activist, Peter Maffay, and major European furniture retailer, XXXLutz, joined forces once again for their 80th joint charity event. This milestone collaboration, which has evolved into a significant cultural and philanthropic tradition over the years, combines music, community engagement, and fundraising for social causes.
The event, attended by approximately 3000 people, took place in the vineyards of Würzburg, a setting that perfectly blends cultural appreciation with charitable efforts. Würzburg is famous for its scenic vineyards and wine culture, adding a local cultural dimension to the charity gathering.
Renowned chefs Alexander Herrmann and Michi Seitz provided culinary delights for the occasion, ensuring guests enjoyed a memorable dining experience alongside the music and charity. Proceeds from the event will be donated to the Würzburg Parents' Initiative Rainbow, a specific project close to the hearts of the organisers.
XXXLutz, a global furniture retailer with over 400 stores in 14 European countries, donated all proceeds from ticket sales to the Würzburg Parents' Initiative Rainbow e.V. The German headquarters of XXXLutz, currently employing around 700 people, has been based in Würzburg since 2009.
Peter Maffay, who has been a partner of XXXLutz's children's foundation since its inception 25 years ago, performed a concert over the rooftops of Würzburg during the event. As a token of their continued commitment, Maffay made an XXL promise to continue their collaboration for 100 joint events.
Over the past 25 years, XXXLutz has raised seven-figure sums for charity. The company, which operates 57 furniture stores and 50 maxximum trend furniture stores in Germany, is one of the largest furniture retailers in the world. With an annual turnover of 6.4 billion euros, the company is a partner in the GIGA purchasing association, bundling more than 1.6 billion euros in sales.
The collaboration between Maffay and XXXLutz is significant not only for its charitable impact but also for fostering community spirit, cultural celebration, and social awareness. This unique partnership, which has endured through many iterations to reach a landmark 80th event, continues to make a difference in the lives of many.
At the heart of the event, entertainment was provided by Peter Maffay, enhancing the lifestyle experience for the 3000 attendees. The home-and-garden appeal extended beyond the furniture donated by XXXLutz, as the vineyards of Würzburg provided a charming backdrop to the charitable gathering, blending cultural appreciation with the philanthropic efforts.
