Gargantuan Beach Mat Alleviates Flight, Sandholding, and Pockets Perfect Size for Portability!
Introducing the Extraordinary Ôbaba Beach Towel
In the realm of beach essentials, the Ôbaba beach towel stands out like a beacon on the sand. Born in 2012 from the shared passion of two friends for the seaside, this colossal piece of woven cotton has redefined beach towels, surpassing their traditional counterparts in every aspect.
Extending parallel to the shoreline, the Ôbaba beach towel is an unprecedented giant, boasting an unparalleled volume, dazzling design, and indomitable resilience. Three years later, it has consolidated a devoted following and branched out into a collection of accessories reminiscent of its key values.
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The genius of Ôbaba lies in its ingenious simplicity. Crafted from pure cotton, renowned for its softness and breathability, the material has been tailored for outdoor use, ensuring it repels sand, dries promptly, and withstands wind, all while folding neatly in under ten seconds. Its innovative fixation system, featuring reinforced eyelets and four pegs with an elastic band, allows the towel to be securely planted anywhere - be it a tranquil beach break, a lush woodland picnic, or a leisurely afternoon in the park.
Available in three sizes - SOLO (2.1 m²), perfect for one person; XXL (3.5m²) suitable for couples; and XXL+ (5m²) ideal for families - the BIG, a colossal 8.5 m², can replace an entire volley of conventional towels. Each towel comes in a compact bag, ensuring minimal bulk, and the total weight clocks in under a kilogram, including pegs. This multipurpose accessory is easy to transport and designed to endure the test of time.
Rooted in an artisanal, eco-friendly approach, the Ôbaba beach towel is proudly manufactured in France. The cotton hails from the Vosges, while dyeing and printing are handled in the Lyon region, and final assembly is entrusted to local family structures. The collections are intentionally kept small, avoiding fleeting patterns that contribute to disposable fashion. Even fabric scraps are repurposed for beach bags, scrunchies, or pareos.
Ôbaba also adheres to Oeko-Tex® certified dyes, prioritizes short supply chains, refuses excessive packaging, and sells slightly imperfect items in exclusive sales. Since its inception, the brand has focused on controlled expansion, resisting the temptation to compromise the integrity of its products.
Distribution for Ôbaba remains carefully selective, choosing independent boutiques, concept stores, and its online site. True to the philosophy of its founders, Philippe Duprez and Mario Menéndez, Ôbaba aims to produce an object built to last, not one destined to flood store shelves.
Expanding its universe while preserving its uniqueness, Ôbaba has unveiled a host of accessories and collaborations. Bracelets crafted in Vannes or Lille, upcycled scrunchies, creative partnerships with Saint James, and teamwork with Petits Cadors - all leave their mark on this inimitable product, both figuratively and literally.
Among the most illustrious collaborations, the development of a model tailored for the Ushuaía Ibiza club stands out, as well as a personal delivery of a rose Ôbaba to Paris Hilton on a rooftop in Ibiza. Anecdotes and tales of adventure adorn the narrative woven around the Ôbaba beach towel, fostering an ethos of travel, adventure, and freedom.
Minimalist in form yet maximalist in its utility, the Ôbaba beach towel seamlessly transforms the mundane into a fashionable accessory. It required vision - they achieved it.
Ôbaba Beach Towel: From 39€. Visit www.obabaparis.com/fr to learn more and explore the wide variety of options available.
The Ôbaba beach towel, a colossal piece of woven cotton, extends its versatility beyond the beach, merging with different lifestyle aspects. Whether you're setting up an outdoor-living space in your home-and-garden or enjoying an in-flights picnic, the Ôbaba beach towel, with its innovative fixation system, can be your companion in various settings.
