Flipkart's InvoiSIS: Sisters Get Paid for Rakhi Favours
Flipkart has launched a unique campaign, InvoiSIS, for Rakshabandhan. The campaign, conceptualised by DDB Mudra Group, celebrates sibling bonds with a touch of humour and cultural relevance. It features a dedicated microsite and the world's first Rakhi invoice generator.
The campaign puts a price on all sisterly favours, letting sisters demand a fair gift in return. It was introduced via a digital film featuring CA Rachana Ranade, with influencer collaborations emphasizing relatability. The tool assigns monetary value to sisters' acts, with help from finance educator Shubha Sankaran.
Sisters can create itemised invoices for favours done for their brothers, pairing their invoices with a Flipkart wishlist of equal value. This encourages thoughtful, higher-value purchases. The campaign extends across meme formats and fictional sibling invoices, making it more than just a Rakhi campaign; it becomes a celebration of everything sisters do.
Flipkart's InvoiSIS campaign celebrates sibling bonds beyond discounts and delivery timelines. It allows sisters to create invoices for their brothers, encouraging thoughtful gifting. The campaign was conceptualised by DDB Mudra Group and features a dedicated microsite, www.invoisis4rakhi.com.
