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Female shoppers in nostalgic uproar over a £15 item from B&M, reminiscent of the 1980s, causing shelves to empty swiftly

Retro Glee: B&M Stores Resurrect Rainbow Brite Toy, Sparking '80s Nostalgia Among Shoppers

Women, reminiscing about 80s childhood, are rushing to get a £15 toy from B&M, with the stock...
Women, reminiscing about 80s childhood, are rushing to get a £15 toy from B&M, with the stock rapidly depleting. The beloved item, considered a favorite among girls from the decade, is sparking a shopping frenzy.

Female shoppers in nostalgic uproar over a £15 item from B&M, reminiscent of the 1980s, causing shelves to empty swiftly

In a surprising turn of events, the iconic Rainbow Brite doll has made a comeback, sending many shoppers on a nostalgic trip down memory lane. The popular character, first introduced as an animated TV series by Hallmark in 1984, is now back on the high street, specifically at B&M stores.

The resurgence of the Rainbow Brite doll has sparked a frenzy among shoppers, with some planning to buy one for their birthdays. Interestingly, it seems that this trend is not just for children but for adults as well. One shopper, who never had a Rainbow Brite doll as a child, recently bought one for herself. Another expressed a desire for the doll to Santa, while a third shopper mentioned purchasing one for their 47th birthday.

The Rainbow Brite doll was relaunched in the UK in 2021 by Character Options. The original price of the doll in B&M was £19.99, but it is currently on offer for £14.99. This price drop, along with B&M's ongoing summer sale, is allowing customers to start their Christmas shopping early.

For those looking to save even more money, the B&M scanner app is a handy tool. This free app lets customers check if an item's price is lower than the shop floor label. By using the scanner app, shoppers can ensure they are getting the best possible deal on their Rainbow Brite dolls or other purchases.

The return of the Rainbow Brite doll has caused quite a stir online. A post about finding the doll at B&M received over 4,000 likes and 1,300 comments on the BARGAIN LOVERS Facebook group. Many 80s kids are desperate to get their hands on a Rainbow Brite doll, with some even stating that they have been searching for one since childhood.

B&M store shoppers are not just buying Rainbow Brite dolls for nostalgic reasons. They are also buying "dirt cheap" toys for Christmas. In fact, B&M dropped prices on some products by more than the two for £20 offer last week.

Visiting the local B&M branch at 10am on a Wednesday can be beneficial for finding bargains, according to an ex-B&M manager. This could mean that shoppers may have a better chance of finding the elusive Rainbow Brite doll in stock.

Despite the excitement, some shoppers have reported difficulty finding the Rainbow Brite doll in stock. However, with the growing demand and the ongoing sale at B&M, it seems that the Rainbow Brite doll may be here to stay for a while longer.

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