European Union's Elite Travel Goods Brand, EUME, Debuts Elite Store in Bengaluru, Offering Top-Notch Travel Accessories to Indian Market
EUME Launches Flagship Retail Experience in Bengaluru
EUME, the Indian travel gear brand known for its design-forward approach, has made its offline debut with the launch of its flagship retail experience at Phoenix Mall of Asia in Bengaluru. This move redefines premium luggage retail in India, as EUME seeks to resonate with consumers seeking personalized travel gear that reflects their identity.
The store's design philosophy emphasizes classic design, durability, and mobility. The interior design includes product displays and walls adorned with EUME's monogram, setting the tone for a new era of retail sophistication in the travel gear category. The store offers a premium, high-design experience that blends iconic silhouettes with meaningful utility.
Bengaluru, with its vibrant and future-forward culture, was the natural first choice for EUME's offline debut. Its highly engaged audience resonates with EUME's signature design and functionality. The store is not just a place to shop, but a world built for discovery, inviting customers to linger, engage, and connect with the essence of EUME's philosophy, #makingmoves.
EUME's DNA is clear, bold design, expressive form, and function that goes the distance. This focus on individuality and expression is evident in their product range, which includes EUME Trunk, backpacks, trolleys, and laptop bags. The store's highlight is India's first zipperless 100% aluminium cabin luggage, showcasing EUME's commitment to innovation.
To build anticipation for the launch, EUME rolled out a transparent mobile showroom and attention-grabbing truck gallery featuring the brand's standout collections. The store interior captures EUME's design philosophy, being clean, powerful, and immersive, with a predominantly white canvas, fluid metallic curves, and a statement EUME monogram running through the store's architecture.
EUME's premium luggage collection was showcased in a fashion show at the store's opening celebration. The brand places individuality and expression at the core of its products, positioning itself as more than just travel gear by fostering a connection between people.
Looking ahead, EUME is planning store launches in Mumbai, Hyderabad, and curated pop-ups across cultural festivals and lifestyle destinations. The brand continues to push the boundaries of design and functionality in the travel gear industry, making moves that inspire and empower its community.
[1] Design-first D2C Luggage Brands Gaining Traction [2] EUME's Design Philosophy: Individuality and Expression [3] EUME's Retail Experience: A World Built for Discovery
[4] EUME's Launch in Bengaluru Marks a New Era for Travel Gear Retail, Blending Fashion, Culture, and Business [5] India's First Zipperless 100% Aluminium Cabin Luggage Unveiled by EUME: A Testimony of Innovation and Sustainable Design [6] EUME's Retail Strategy Expands Across Key Indian Cities and Cultural Spaces, Embracing the Future of Home-and-Garden, Fashion-and-Beauty, and Retail Industries [7] EUME's Fashion Show at the Flagship Store Opens Doors to a Community of Entrepreneurial-Minded Consumers who Value Lifestyle, Originality, and Business Acumen [8] From Finance to Retail: EUME's Retail Venture Highlights the Trend of Business Owners Venturing into the Fashion-and-Beauty and Home-and-Garden Industries
