Eco-Focused Video Game Developer, "My Lovely Planet," Attracts Noteworthy Attention from Google Due to Environmental Contributions in the Gaming Industry
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My Lovely Planet, a groundbreaking Web3-based mobile puzzle game, has recently made significant strides in merging digital entertainment with real-world impact. The game has recently been featured on Google's global #WeArePlay campaign, marking a milestone in the mainstream acceptance of blockchain technology as a backend layer for gaming[1][3].
The game links player progress directly to real-world tree planting initiatives. For every 100 levels completed by a player, My Lovely Planet commits to planting a tree, with over 380,000 trees already planted through a partnership with the NGO Graine de Vie[1][2][3]. The game's native $MLC token plays a crucial role in the ecosystem, serving as a medium for in-game rewards, staking, and exchange[3].
My Lovely Planet's ambitious goal is to reach one billion trees planted by the end of the decade. The game is backed by major industry players such as Ubisoft (via its Entrepreneur Lab) and Unity (through the Unity for Humanity program), and is available on both Apple App Store and Google Play Store[3].
The development team at My Lovely Company (MLC) is optimistic about the potential for their project to inspire similar ventures focused on sustainability and global impact. They aim for a $1 billion valuation, with hopes of attracting further institutional support fueled by their environmental and gaming innovation[2].
The inclusion of the game in Google's campaign is expected to significantly boost its reach and influence. The broader crypto market's bullish sentiment is seen as potentially beneficial for the MLC token's role in supporting environmental efforts, particularly in global reforestation[3].
The integration of artificial intelligence is aimed at increasing interactivity and improving the player experience. My Lovely Planet's commitment to frictionless blockchain integration focused on user experience, transparency, and regulatory compliance underscores its growing role in ESG (Environmental, Social, and Governance) transparency through verifiable transactions linking ecological impact to tokenized instruments over the next five years[1].
In summary, My Lovely Planet is a pioneering Web3 game advancing both environmental action and mainstream blockchain adoption. With its unique blend of gaming innovation and environmental sustainability, My Lovely Planet serves as a leading example in the Web3 gaming ecosystem[1][2][3].
References:
- My Lovely Planet's Google #WeArePlay Campaign
- My Lovely Planet Aims for 1 Billion Trees and $1 Billion Valuation
- My Lovely Planet: A Web3 Game Changing the Landscape of Gaming and Sustainability
- The integration of environmental-science in My Lovely Planet, a Web3-based game, not only offers digital entertainment but also fosters real-world climate-change mitigation efforts through tree planting initiatives.
- The game's lifestyle section, housing smartphones and home-and-garden gadgets, is designed to seamlessly blend with the player's daily life, reinforcing the idea of sustainable-living through technology.
- As My Lovely Planet reaches a broader audience due to its inclusion in Google's #WeArePlay campaign, the potential for ESG (Environmental, Social, and Governance) awareness and implementation in the gaming industry continues to grow.
- The development team's goal to attract institutional support and achieve a $1 billion valuation hints at a future where technology-driven sustainability ventures become a standard in the market.
