Discussion with Carrell Stahala, Design Lead at Serena & Lily Store
In the heart of Dallas, Carrell Stahala, the design leader of the Serena & Lily Store, has been guiding homeowners towards creating inviting and comfortable living spaces since the store's opening in 2018. Last year, Carrell shared her insights on the holiday trends that would resonate with homeowners seeking a touch of comfort, connection, and timeless style.
The trends for the 2020 holiday season reflected a desire for natural elements, warm and inviting atmospheres, outdoor entertaining, a classic yet casual style, and sustainable and timeless pieces. Carrell emphasised the importance of incorporating natural materials and textures, such as wood, greenery, and berries, to bring an organic and cozy feel to holiday decor.
Creating warm, comfortable spaces, both indoors and outdoors, was crucial. This included layered textiles, soft lighting, and inviting arrangements. With more people spending time at home, outdoor spaces became key areas for holiday gatherings. Decor trends included string lights, lanterns, and comfortable seating to make patios and decks festive and functional.
The approach combined traditional holiday motifs with a relaxed, casual vibe to keep settings approachable and stylish. Carrell also highlighted a focus on choosing decor that could be used season after season, emphasising sustainability and long-term enjoyment.
In addition to these decor trends, Carrell offered advice for those looking to brighten their day while decorating their homes. She suggested finding something personal when selecting gifts and decor, and being intentional about how you interact with clients is important in the home goods industry.
Serena & Lily offers a variety of home provisions such as pillows, bedsheets, area rugs, and more. This year, people are looking for more products that will engage the whole family, such as game tables for family game nights. The experience customers have when buying products for their home is significant, and preparation for early online shopping is advised due to expected high demand.
Carrell also noted that adding plants to your living space can clean the air, provide a mental boost, and improve your mood. Shipping gifts early is recommended this year to avoid any potential delays. Whether you're looking to transform your home into a cozy haven or add a touch of holiday cheer, Carrell Stahala and the Dallas Serena & Lily Store are here to help make your selections enjoyable and meaningful.
- Carrell Stahala, of the Dallas Serena & Lily Store, advises focusing on mental health and wellness by incorporating plants into living spaces, as they can clean the air, provide a mental boost, and improve mood.
- With an increased emphasis on home-and-garden activities due to spending more time at home, people are looking for durable and sustainable products such as game tables for family game nights from Serena & Lily, which also offers a variety of home provisions like pillows, bedsheets, and area rugs.
- In line with the 2020 holiday trends for a warm and inviting atmosphere, customers are advised to prepare for early online shopping due to expected high demand, and to be intentional about personalizing gifts and decor to make the shopping experience more meaningful.
- For those interested in fashion-and-beauty or interior-design, Carrell Stahala emphasizes the importance of sustainability and long-term enjoyment by selecting classic yet casual pieces that can be used season after season, along with natural materials and textures like wood, greenery, and berries for organic and cozy decor.
