Discovering My Interest and Thriving in the World of Floriculture Business
In the heart of Ecuador, a nation renowned for its exceptional roses and blooms, the flower industry is blossoming under the guidance of prominent figures like Caridad Sáenz. As the Editor in Chief of 'Ecuador y sus Flores', a magazine she took over a couple of years ago, Sáenz has become a beacon of storytelling and advocacy for Ecuador’s floriculture.
Sáenz's connection to the industry runs deep, rooted in family tradition and a passion for floriculture. Her magazine highlights the tales of growers, innovators, and workers who contribute to Ecuador's standing as a global floral hub. The narratives often focus on sustainability, innovation, and the cultural significance of flowers in the country.
One such example is Nevado Roses, a company embodying advanced horticultural practices. These farms prioritise ethical labour, sustainable water use, and minimal chemical inputs, reflecting a broader industry trend towards responsible production. This commitment to Fair Trade Certification, sustainable farming, and premium quality has earned Ecuadorian flowers a coveted position in the global marketplace.
Caridad Sáenz's journey in the industry began nearly three years ago, following in the footsteps of her father, who entered the agricultural world over twenty years ago, representing the Davis weather station brand and founding 'Ecuador y sus flores' Magazine. Sáenz's uncles also made their mark in the industry, establishing unique plantations like Ecuador Floral and Magic Flowers.
The value of Ecuadorian flowers extends beyond their natural advantages, with a focus on investment in people and communities, staff care programs, and sustainability technologies. This holistic approach is evident in the generational transition currently taking place in the Ecuadorian flower industry, with many of Sáenz's cousins professional agronomists contributing to Ecuador's premier flower farms.
Sáenz's work on 'Ecuador y sus flores' Magazine allows her to continue her father's legacy, while her grandmother's gift of saplings, plants, or flowers nurtured her love for nature from a young age. Today, Sáenz's mission is to promote Ecuador's exceptional practices in the flower industry on the international stage, helping to build the brand of Ecuador as a leader in global floriculture.
Visiting Ecuador y sus Flores' website offers an opportunity to discover the producers and leaders in Ecuador's floriculture. This year, the focus is on developing strategies to reach more florists and end consumers worldwide. By combining tradition, innovation, and ethical business practices, Ecuador's flower industry—and its advocates like Caridad Sáenz—aim to set a global standard for excellence and responsibility in floriculture.
- Caridad Sáenz's magazine, 'Ecuador y sus Flores', regularly features stories about growers, innovators, and workers within Ecuador's flourishing floral industry.
- Nevado Roses, a company in the Ecuadorian floral industry, exemplifies advanced horticultural practices, prioritizing ethical labor, sustainable water use, and minimal chemical inputs.
- Caridad Sáenz succeeded her father in the flower industry, following his footsteps as he had represented the Davis weather station brand and founded 'Ecuador y sus flores' Magazine over twenty years ago.
- Sáenz's life-long passion for floriculture was nurtured by her grandmother, who gifted her saplings, plants, or flowers when she was young.
- Ecuadorian flowers are not only prized for their natural qualities but also for the emphasis on community investment, staff care programs, and sustainability technologies within the industry.
- By showcasing Ecuador's exceptional practices in the flower industry and promoting global floriculture standards, Sáenz seeks to establish Ecuador's reputation as a leading player in the international floral market.
