Campaign kicks off with Carvel handing out free soft drinks straight from a NY billboard for a day in June.
Get Ready for the Sweetest Billboard Ever: Carvel's Soft Serve Spectacle!
Summer's here, and the ice cream trucks are out in New York! But get ready for a unique twist this year – Carvel's joining the party to kick off the season like never before. On Wednesday, June 18th, head to the West Village, where the very first billboard in NYC will be doling out free vanilla soft serve!
That's right, a beautiful billboard, but not just any billboard. This baby's going to serve up some delicious treats! But there's more – participators will have a shot at winning fantastic giveaways throughout the day. And if you're a member of Carvel's Fudgie Fanatics loyalty program, expect some special perks, like swag and gift cards, and the first 50 Fanatics will receive even more goodies!
Sound sweet? You can sign up for the Fudgie Fanatics program, online or on-site, and nab these awesome benefits:
- Score a "Buy one, get one free" coupon for an ice cream scoop.
- Get a free birthday reward.
- Get early access to new flavors and seasonal treats.
- Enjoy fan-only offers all year round.
Carvel's no stranger to innovation. Founded in 1934, the brand's creator, Tom Carvel, fashioned the original Soft Serve after his ice cream truck broke down in the scorching NYC heat. Now, Carvel's bringing that game-changing spirit through this one-of-a-kind ad. Jim Salerno, Carvel's Chief Brand Officer, said it best: "For the past 91 years, sharing Carvel ice cream with loved ones has been a cherished part of summer for our loyal fans. This year is no exception – we can't wait to officially kick off summer in a fun way, because, let's face it, there's no summer without Carvel!"
If you can't make it to the event, don't worry. You can still celebrate the ice cream season every Wednesday at any Carvel location with a sweet BOGO offer: grab a classic soft serve ice cream sundae and score another one for free, a tradition that's been going strong since 1936.
Event Details:
- Location: The West Village, New York
- Date: Wednesday, June 18th
- Time: 12:00 - 19:00
- Goodies: Free vanilla soft serve, giveaways, and special offers for Fudgie Fanatics
- Sign Up and Learn More: carvel.com/join-fudgie-fanatics
Don't Miss Out on Your Favorite Ice Cream Trucks with this New York Ice Cream Map
[^1]: Carvel is hosting an event in the West Village, New York, on June 18th featuring the first-ever soft serve dispensing billboard. Attendees will receive free vanilla soft serve and have the opportunity to participate in giveaways and exciting surprises throughout the day.
[^2]: Members of Carvel's Fudgie Fanatics loyalty program will receive special perks, including exclusive swag and Carvel gift cards. The first 50 Fudgie Fanatic participants will receive even more exclusive perks.
[^3]: The event takes place on Wednesday, June 18th, from 12:00 to 19:00 in the West Village, New York.
[^4]: Join the Fudgie Fanatics program either online at carvel.com/join-fudgie-fanatics or on-site at the event.
[^5]: Members of the Fudgie Fanatics program will also receive a "Buy one, get one free" coupon for a scoop of ice cream, a free birthday reward, early access to new flavors and seasonal treats, and exclusive offers for fans all year round. The first 50 Fudgie Fanatic participants will receive additional perks, including exclusive swag like t-shirts and Carvel gift cards.
Participating in this event could potentially influence your summer lifestyle, as you might get to enjoy a unique food-and-drink experience with Carvel's first-ever soft serve dispensing billboard in the West Village, New York. If you sign up for the Fudgie Fanatics loyalty program, you could also enhance your home-and-garden ambiance with exclusive Carvel-themed swag.
