Building a Brand Empire: The Rise of Manuel Naci's Rhone Men's Care Line, From Soda to Skincare Products
In a recent interview, Manuel Naci, the founder of Rhone Men's Care, shares his journey from working as a Business Development Executive at Coca-Cola to launching his own men's skincare brand.
After graduating from high school, Naci found himself at a crossroads - whether to pursue a university business degree or delve into the corporate world. Encouraged by his business-savvy family and sales work experience, he took the opportunity to join Coca-Cola. The early phase of his career at Coca-Cola was marked by enormous learning experiences, not just from the company but from partners as well. The pandemic period proved to be a valuable time, as he met with countless small businesses, understanding their struggles and strategies for success.
Managing significant responsibilities at such a young age wasn't easy, but Naci credits great mentors for his swift success. He emphasized planning as his greatest takeaway - structuring conversations and large contract talks, having a vision for each customer, and focusing on key performance indicators to drive growth and long-term relationships.
Inspired by his ambition and desire to move beyond meeting targets and personal goals, Naci decided to shake things up with the launch of Rhone Men's Care. With a largely untapped market in the men's skincare sector, he was ready to use his developed skills and network to make a leap into entrepreneurship.
Natural solutions are central to Rhone Men's Care products, marking a popular trend in the female skincare market. Desiring to provide evidence-based, natural products, the brand aims to cater to men's skincare needs without introducing unnecessary side effects or irritations associated with synthetic ingredients. Kakadu Plum, an ingredient known for improving blood circulation to stimulate healthy hair growth, and implementing Australian native ingredients are key examples of this focus.
The development process for Rhone Men's Care products began from Naci's personal struggle to find an effective skincare and beard care routine. Identifying a gap in the market, he aimed to create natural products sourced from Australian ingredients while making the routine convenient and accessible. The brand's luxury packaging and sleek, black, and gold design complete the product range.
A hands-on approach is crucial to the product development process at Rhone Men's Care. Naci personally tests products in various stages, gathering feedback from barbershops, friends, and family. This continuous assessment and feedback, coupled with Naci's self-education and collaborations with experienced personnel, ensure that the brand stays innovative and competitive.
As a sports enthusiast, Naci sees parallels between sports management and overseeing his business. He emphasizes the importance of having a detailed plan and a proactive approach to achieve daily goals and meet key performance indicators. His forward-thinking and analytical mindset are instrumental in keeping Rhone Men's Care ahead of industry trends.
Cooking is another passion of Naci's, and he finds similarities between crafting flavors in the kitchen and formulating skincare products. From the initial idea to a final product, creating something from scratch and mastering the art of balancing ingredients provides an exciting journey.
Rhone Men's Care has quickly gained international success, and Naci hopes to build the brand's reputation domestically and expand stockists in Australia in the coming years. With an emphasis on luxury packaging, natural ingredients, and consumer education, he aspires to make Rhone Men's Care a trusted skincare brand for men everywhere.
This interview offers a valuable glimpse into the journey of Manuel Naci and the rise of Rhone Men's Care in the competitive skincare market.
In his pursuit of expansion, Naci also aims to extend Rhone Men's Care offerings to cater to other aspects of a modern man's lifestyle, including fashion-and-beauty, food-and-drink, and home-and-garden.
Moreover, Naci sees the importance of physical activities and staying active in maintaining overall well-being, and he plans to introduce sports-related products to the Rhone Men's Care product line, further reinforcing the brand's connections to various passions and interests of modern men.
