Bremen's New Campaign 'My Bremen is Real' Invites Locals to Showcase Their City
Bremen's Economic Development Agency has launched a new city marketing campaign, 'My Bremen is real', encouraging locals to rediscover their city. The campaign seeks residents to recommend their favorite spots, with selected individuals featuring on large-scale posters and digital advertising spaces. Applications are open until the end of September 2024.
The campaign, a twist on a Joachim Ringelnatz quote, targets locals, tourists, businesses, and experts to become city ambassadors. It has already placed four motifs around Bremen, showcasing people recommending spots like the observation tower in the city forest, the Utkiek in Vegesack, or the Rhododendron park.
To participate, photos can be uploaded at www.meinbremenistecht.de. A jury will select 'Faces of the Month' each month, with more motifs and faces to be added in the coming months. Selected individuals and their tips will promote the city on various channels.
The 'My Bremen is real' campaign aims to inspire locals to rediscover their city, with selected participants featuring prominently. Applications are open until the end of September 2024, with the Bremen Economic Development Agency seeking citizens to recommend their favorite spots. The campaign seeks to foster pride and engagement among Bremen's residents.
