Artisanal Coffee Shop Celes-Té Embraces Tradition and Local Connections
Artisanal Tea Brand Celes-Té Expands Global Reach
Celes-Té, an artisanal tea brand founded by certified Tea Sommelier Anubha Jhawar, is set to launch in the United Kingdom and the Middle East, aiming to redefine luxury through authenticity [1][2].
Based in India, Celes-Té has its roots deeply embedded in the tea gardens of Darjeeling and Jalpaiguri, reflecting a rich heritage of high-quality tea and artisanal processes [1][2]. Jhawar's earliest encounters with tea took place in Siliguri, near India's tea-producing regions [3].
The brand prides itself on using whole leaf teas to preserve flavour and aroma, and all ingredients are of premium, natural origin [4]. Every tea at Celes-Té is curated and blended by Jhawar herself, showcasing her expertise and passion for tea [2][3].
Celes-Té sources tea directly from the regions it operates in, supporting local tea pluckers and artisans [1]. The brand also collaborates with a Social Enterprise in Uttar Pradesh to handmake its tea bags, creating employment opportunities for rural women [5].
The brand's commitment to ethics is evident in its practices, which include ethical sourcing, fair wages, safe working environments, and sustainable growing practices [6]. Celes-Té is a partner of the One District One Product (ODOP) initiative, an Indian government program that promotes regional industries and artisans [7].
Celes-Té's product offerings include green teas, herbal blends (like chamomile, mint, lavender), and spiced chai blends with cardamom and tulsi [4]. The brand also provides artisan accessories such as brass strainers and ceramic cups, enhancing the tea experience.
In addition to tea, Celes-Té is also venturing into wellness-focused gifting and community engagement. The brand positions itself as a wellness and conscious gifting option, with curated tea hampers for occasions like Rakhi [4]. Customized gift packages with personal messages and Rakhis are part of its expansion into gifting markets.
The signature tea of Celes-Té is Serendipity Black Tea, which is not available under any other label [8]. The brand's goal is not merely to sell tea but to create immersive tea experiences that resonate across cultures and geographies [1][2][3][4].
Celes-Té donates 1% of its annual revenue to 1% for the Planet, keeping environmental concerns central to its mission [9]. With its commitment to artisanal craft, ethical sourcing, and a sommelier’s expertise, Celes-Té offers premium, thoughtfully curated tea experiences that are both accessible and values-driven.
- The Indian Express
- The Better India
- The Logical Indian
- India Today
- YourStory
- Celes-Té
- Government of India
- Business Standard
- 1% for the Planet
Celes-Té, with its expansions into the United Kingdom and Middle East, is redefining luxury lifestyle by offering authentic tea experiences, including premium food-and-drink options like various tea blends. Based in India, the brand's home-and-garden offerings extend to artisan accessories such as brass strainers and ceramic cups that enhance the overall tea experience.
