A unique home decor studio, specializing in custom designs, breathes life into personal residences
**Life n Colors Redefines Home Decor Retail with Immersive Experiential Studio in Gurugram**
Life n Colors, a renowned brand known for its thoughtfully designed spaces that fuse Indian soul with global sophistication, has launched an immersive experiential studio in Gurugram. This new venture aims to redefine home decor retail by offering an experiential approach, immersing customers in a dynamic and engaging experience.
The 800 sq. ft. studio, designed by Life n Colors co-founder Apourva, showcases a variety of products including wallpapers, wall art, fabric lamps, table linen, and curtains. The brand's collections feature influences from various cultures, such as Persian tilework, Baroque gold flourishes, Chinese minimalism, Japanese ink art, and Latin folk motifs.
Life n Colors' design philosophy is rooted in creating designs that feel, not just function. This is evident in their latest launch, Amazora, a wallpaper collection that embraces a global palette with experimental finishes. The Amazora collection pushes the boundaries of tactile design and cross-cultural storytelling, reflecting the brand's commitment to innovation.
Indian influences remain at the core of Life n Colors' designs, with examples like Warli-inspired prints and the Maharaja Maharani Canopy, a modern reinterpretation of Mughal and Rajput architecture. The Console & Mirror Collection brings the spirit of stallions and cheetahs indoors, further showcasing the brand's ability to blend traditional Indian art forms with contemporary design.
The immersive experiential studio offers an interactive experience, allowing customers to engage directly with the design elements, experimenting with different textures, colors, and themes. The studio's immersive storytelling uses bespoke materials and designs to tell stories that reflect personal and cultural narratives, making spaces more meaningful.
Sustainability is a key focus in Life n Colors' approach to design. The brand emphasizes sustainable materials, creating unique storyscapes on walls that reflect both local identity and international flair. The experiential center is a physical manifestation of the brand's philosophy: making design approachable, sustainable, layered, and personal.
Life n Colors' immersive experiential studio in Gurugram is a testament to the brand's commitment to redefining home decor retail. By offering an experiential approach, Life n Colors aims to cater to the growing demand among Indian consumers for cohesive yet customizable solutions, who are design-aware, digitally inspired, and seeking unique and personalized spaces.
In the new Life n Colors immersive experiential studio in Gurugram, customers can explore a range of interior-design products, including decor items from the home-and-garden category like wallpapers, wall art, and curtains. As part of its lifestyle offerings, Life n Colors designs spaces that not only function well but also tell a story, with influences from various cultures and an emphasis on sustainable materials.
